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The Secret Notes boutique in Jeddah, the home of luxury perfumes, celebrated the first visit of designer Hervé Gambs to �������� as he introduced his new collection. The ceremony at the boutique was attended by Gambs, Fadi Tamim, regional director of Abu Issa Ltd., and many journalists, dignitaries, influencers and bloggers.
The event was held in collaboration with consultancy firm Niche Arabia.


“We are very delighted to add to our wide luxury perfume brand the famous French brand, which is well-known for its dramatic flower compositions and sophisticated home fragrances sold all over the world,” said Tamim, adding that more branches of the boutique will open in major Saudi cities.


Speaking to his guests, Gambs said quality is the essence of his work — a thoroughly modern vision of high French perfumery. He added that he is ambitious about expanding his distribution channel, and about making alternative perfumery accessible in the Kingdom and other Gulf Cooperation Council (GCC) nations.