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LONDON: Manchester United have agreed a deal with the General Sports Authority of �������� to help develop football in the country.
United will lend business and sporting expertise to clubs and sporting organizations in �������� to boost the game’s growth.
The partnership forms part of Saudi Vision 2030 — the plan to diversify the Saudi economy and to develop its public sectors, announced last year by Crown Prince Mohammad bin Salman.
United’s group managing director Richard Arnold told the club’s website: “The club has a long-standing relationship with �������� and has over five million passionate fans in the region.
“Our partnership with Saudi Telecom is the longest running of all our commercial partners.
“Having the chance to help shape the football industry in the Kingdom is a great honor and it is something where we believe we can make a big difference.
“I hope that this strategic alliance will benefit generations of Saudi footballers, supporters and young professionals looking to work in football well beyond Saudi Vision 2030.”
Turki Al-Shikh, chairman of the GSA, added: “This relationship is part of an exciting program we are undertaking to transform sport in ��������.”