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The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it bonding with family, sharing the blessings of the holy month with your community or simply enjoying a great meal with your loved ones, iftar is a time for togetherness.
But in a diverse, metropolitan region like the GCC (especially in the UAE), a growing number of working professionals and students find themselves alone and unable to experience the communal joy and togetherness of a homey iftar.
Subway, which claims to be a brand with a mission to bring quality food and positivity to consumers, is giving six strangers, from all walks of life, a little taste of iftar joy.
Subway’s Pop-up Iftar is centered on a novel innovation called “The People’s Platter,” a standard Subway sandwich platter that caters to all tastes with a wide variety of sandwiches.
Thanks to a little technological wizardry and the vocal talents of Emirati social media celebrity, Bin Baz, The People’s Platter invited passersby to sit down, break bread and connect in a way they have never done before.
“In a time where divisiveness seems to be at an all-time high, the simplicity and casualness of Subway’s Pop-up Iftar stands as a powerful gesture that not only celebrates the values of generosity, tolerance and togetherness, but also proves there are no strangers in Ramadan … especially when you throw a chatty platter of tasty subs into the mix,” the company said in a statement.